REMOTE MARKETING CHALLENGES

With prospects distracted by the epidemic, ABM requires personalization. A SiriusDecisions VP says "generic marketing" won't work. How can you use ABM neuromarketing to personalize content, engage prospects, and improve lead conversion rates?

 The London School of Business verified that buyers retain 70% of an effective sales story and only 5% of factual value propositions. This is even more true during a pandemic. If your competitors are better storytellers, they’re remembered and get the sale. 

 Sales leaders say that creating value and insights during the prospect conversation stage is their biggest challenge, especially when they can't meet in person. Reps that spend hours on portals trying to find content have 21% lower lead acceptance and 36% less lead conversion.