What's your Brain Score?

Carl Jung determined there were extroverts and introverts in 1933, which led to the Myers-Briggs test in 1942. However, they knew nothing about neuroscience or why we tend to lean one way or the other. They also have no way to measure levels of each. 

Studies show that extroverts are less sensitive to certain brain chemicals and neurotransmitters, such as dopamine, so they need a larger amount to feel good. The more they interact with others, which helps recharge their batteries, the more of these chemicals they need and feel. Extroverts also are not affected much by other chemicals, such as acetylcholine, when released by the brain.

Introverts are more sensitive to dopamine and certain chemicals, so an overdose can make them feel overstimulated, anxious, or nervous. They also feel and focus better, and can engage better socially when their brains release a sufficient amount of acetylcholine and other chemicals related to introversion.

To be effective, remote employee engagement, recruitment, and leadership programs need to be personalized based on the quantifiable differences between introvert and extrovert brain neurotransmitter and brain chemical sensitivities.

Virtually all personality profiling models are based upon observational science dating back decades or even thousands of years. More recently, respected institutions and researchers have expanded upon or streamlined historical personality profiling models to create frameworks and systems used for professional environments such as employment screening or jury selection. However, all of these models still rely on observational science and not neuroscience to create profiles that appear to be relatively correct but are not.

Modern neuroscience and research conducted by psychologists and other Ph.Ds offer a more effective and accurate profiling framework. The BRAINSCORE86 Profile Test transcends the observational science that underscores the ancient Enneagram, Myers-Briggs, DiSC, StrenghtsFinder, OPQ32, or similar personality tests. This new test is based on a decade of research supported by leading neuroscientists and documented in the award-winning book THE 7 SECRETS OF NEURON LEADERSHIP written by a New York Times bestselling author. NEURO86 supplements are the only formulas based on this science and can help properly balance your neurotransmitters to improve your brain power, energy levels, positive mental attitude, and performance to enhance your relationships & profession.

Validation Studies for the BRAINSCORE86 Personality Profiling and Brain Neurotransmitter/Chemical Assessment

Aretanium Executive Group, Inc. leveraged field studies completed by William Craig Reed, Aventi Group Consulting client studies, and research by PhD neuroscientist German Fresco to complete a comprehensive validation of the BRAINSCORE86 assessment and various derivatives. The assessment is a patent-pending system that uses a combination of text, visual graphics, and neurolinguistic communications to assess the current and optimal levels of brain neurotransmitter balances to determine accurate personality profile metrics for attributes, tendencies, strengths, weaknesses, stress, brain health levels, leadership development, and more. Leading neuroscientists have determined that personalities, including introversion and extroversion, are influenced by neurotransmitters and brain chemicals including norepinephrine, serotonin, dopamine, acetylcholine, oxytocin, and GABA. The BRAINSCORE86 assessment has been shown to provide an accurate determination of likely current and optimal levels for these.

William Craig Reed is a New York Times bestselling author, certified leadership coach, and holds a Masters in Business Administration and Neuroscience Certification from Harvard University. Based on a decade of research and field studies, Reed published the book The 7 Secrets of Neuron Leadership, which documents field trials conducted across thousands of individuals for projects completed on behalf of Avnet, Arrow, Cisco, HP, IBM, Oracle, SAP, Symantec, Visa, and many others. Reed also documented clinical and field studies completed by leading neuroscientists and psychologists including Dr. Eric Braverman, author of The Edge Effect, Dr. Tina Thomas, author of Who Do You Think You Are, Dr. Paul Zak, author of The Trust Factor, and Dr. German Fresco, author of Train Your Brain For Success.

According to the American Psychological Association, the American Educational Research Association, and the National Council on Measurement in Education (1999), “validity refers to the degree to which evidence and theory support the interpretations of test scores entailed by proposed uses of tests”, (p. 9). For psychological assessments and metrics, the term “validity” refers to a judgment or expression of how well an instrument or test measures what it intends to measure. This is based on judgments as evidenced by the relevance of extrapolations derived from assessments and scores. Validation is essentially a process that seeks to establish scientifically-based arguments supported by evidence and conclusions and classifications derived from using the data. The neuroscientific studies used to determine how personalities are influenced by neurotransmitter and brain chemical balances is outlined in detail in the book The 7 Secrets of Neuron Leadership. The field evidence used to verify the theories noted in this work and many other works are on file with NeuronLeaders and Aventi Group and include more than 5,000 completed assessments and tests. Such field studies were conducted across a variety of individuals from more than a dozen countries primarily but not exclusively between the ages of eighteen and sixty-five. Individual attributes include a balanced mix of genders, races, backgrounds, educational levels, and professions. Exact percentages are on file and available upon request. Based on documented evidentiary results and in-depth analyses on tested individuals, overall accuracy was measured at 92%.

Results of the reliability analyses were determined to have a less than 4% accuracy variance, most typically related to inaccuracies in answering assessment questions, inattention during the assessment process, or levels of psychological health. Unlike most other personality profiling systems, the BRAINSCORE86 assessment includes false positive analyses to adjust for psychological health levels based on neurochemical imbalances, but inaccuracies may be injected based on levels of accurate input from individuals completing assessments.